At 5am on Friday, Tesco opened its doors to shoppers for its "biggest ever Black Friday event", where there are discounts of up to 50% off on over 650 items.
The supermarket giant is rolling out 11 days of amazing deals and savings - up from four days last year - as it goes head-to-head with other major high street retailers like Argos and Currys who also released early deals ahead of today's main event.
Shoppers will be able to pick up bargains from the Tesco Direct website until Thursday 1 December, or at one of the 700 Tesco stores.
Matt Davies from Tesco said: “We’re doing all we can to take the hard work out of Christmas and help our customers get everything they need in one place.
"We're already offering customers market leading prices on the most loved toys this Christmas, and now we’re launching our best ever Black Friday event, providing customers with more time than ever before to take advantage of some great deals."
Shoppers can track down all of the latest offers by visiting the retailer's official Black Friday page.
Read MoreShoppers can now pick up Black Friday savings from Tesco (Photo: Getty)
Top Black Friday shopping tips
Ensure you snap up the best bargains with these foolproof tips and get the items you really want. Remember planning is key to your success.
1. Focus your searchKnowing what you're looking for is half the battle
The easiest way to avoid being swayed by cut-price discounted price tags is to make a plan of what you actually need/want and how much you're willing to spend.
This will make it easier for you to narrow your search and hone in on specific deals quicker.
2. Start looking early
Ensure you don't miss the boat on what you want by shopping around for bargains as early as possible. Don't forget to regularly revisit the Black Friday page.
We recommend either opting to browse around midnight, or during the early hours of the morning between 3am-4am.
3. Bookmark relevant pages ahead of timeExpect amazing price drops on tech, electricals and toys (Photo: Getty)
If you've been stalking that 42 inch TV or Apple iPad for weeks bookmark the pages so they're easy to find when the sales launch.
4. Look for additional savings
Find ways to get free delivery, opt for click and collect services and sign up to cashback sites like Quidco and Topcashback where you'll earn extra cash on purchases you are going to make any way.
Save on delivery by opting for free click and collect to your local store. You can also try out the Delivery Saver plan one month free trial, which means you'll get free delivery to your home on any Tesco Direct or F&F clothing orders over £10, or grocery orders of £40 or more.
You can cancel at anytime or after your free trial is up you can either cancel the plan, or be automatically signed up to the pay monthly plan of your choice.
5. Hitting the shops? Kit yourself out accordinglyWill there be carnage in-store this Black Friday like in 2015? (Photo: Wales News)
If you are brave enough to venture into store come Black Friday, your success will be measured on how well you've prepped for the ordeal.
By that we mean wear appropriate clothing - trainers, comfortable lightweight layers, and body armour. Leave the kids at home, and take some water to keep you hydrated.
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